Anne is a gladiator in a pencil skirt with a focus on the influencer marketing industry specialising in influencer marketing strategies. Her education and experience are steeped in communications with a BCom: Communication Management degree from The University of Pretoria. She has vast experience in traditional and digital public relations with some of South Africa's biggest PR agencies. This afforded her the opportunity to work on some of the biggest brands like PPC, LG Mobile, P&G, MTN and a number of smaller ones.
Her love for connecting brands with consumers through alternative platforms has led to the birth of Nfluential, in February 2019, where she is the founder and chief strategist.
Since starting Nfluential, Anne has been invited as an expert on the influencer marketing industry to appear on eNCA shows Maggs on Media and The Fix; PowerFM’s Thought Council and on Rifelwe Moloto’s Cape Talk show. As a guest speaker at The Social Media Conference and #ModernMarketingTrendCamp, Anne hopes to educate brands and marketers in the industry. She was featured on the cover of Journal of Strategic Marketing and you can also find Anne’s opinion pieces regularly featured on The Media Online, Modern Marketing and Media Update.